Parallel North Terms of Service

1. About Parallel North

Parallel North is a software platform developed and operated by 7 Degrees Media Limited.

Parallel North provides cloud-based business productivity, customer relationship management, marketing, communications, scheduling, planning, automation and related services.

Parallel North is a trading name only and is not a separate company or legal entity.

Any contractual rights and obligations relating to the Services are between the Customer and 7 Degrees Media Limited.

The "Services" means the Parallel North platform and any associated modules, applications, APIs, integrations, websites, software and services provided by 7 Degrees Media Limited under the Parallel North name.

2. Services Covered

The Services may include, without limitation:

• Parallel North CRM
• Parallel North Mailer
• Parallel North Social Scheduler
• Parallel North Planner
• contact and organisation management
• leads, opportunities and sales management
• customer relationship histories
• email marketing and automation
• email templates and mailing list management
• suppression and unsubscribe management
• social media planning, publishing and scheduling
• calendar and email integrations
• task and project management
• document and file processing
• reporting and analytics
• workflow automation
• artificial intelligence features
• APIs and third-party integrations
• other features introduced to the Parallel North platform

Features available to a Customer may depend on their subscription, plan, account configuration, permissions and connected services.

3. Business Service

Parallel North is primarily a business-to-business service.

If you register, subscribe or use Parallel North on behalf of a business, charity, organisation, partnership or other entity, you confirm that you have authority to accept these Terms on its behalf.

Unless expressly agreed otherwise, Parallel North is not intended to be supplied as a consumer service.

4. Accounts

You must provide accurate information when creating and maintaining an account.

You are responsible for:

• maintaining the confidentiality and security of login credentials
• ensuring appropriate passwords and authentication methods are used
• controlling access to your organisation's account
• assigning suitable permissions to users
• removing users who should no longer have access
• activity undertaken through your account
• ensuring authorised users comply with these Terms
• notifying us promptly if you suspect unauthorised access

You must not knowingly allow an unauthorised person to access the Services. Where individual user accounts are provided, login credentials should not be shared between users. We may introduce multi-factor authentication or other security controls where reasonably necessary.

5. Authorised Users

Customers may permit employees, contractors or other authorised individuals to use the Services on their behalf.

The Customer remains responsible for those users and their use of Parallel North.

The Customer is responsible for determining appropriate roles, permissions and access rights.

6. Customer Data

"Customer Data" means data, information, content, documents and materials submitted, uploaded, imported, connected, generated or otherwise processed through the Services by or on behalf of a Customer.

Customer Data may include contact records, customer records, prospect information, mailing lists, email addresses, telephone numbers, CRM notes, communication histories, tasks, appointments, documents, emails, calendar information, social media content, campaign information, analytics, business records, marketing preferences, files, custom fields and other information entered into or connected to the Services.

As between you and 7 Degrees Media Limited, you retain ownership of your Customer Data.

You grant 7 Degrees Media Limited the limited rights necessary to host, store, access, copy, transmit, process, analyse and otherwise handle Customer Data solely for providing the Services, performing functions requested by you, maintaining and securing the Services, providing support, preventing misuse, complying with applicable law and fulfilling our contractual obligations.

We do not acquire ownership of Customer Data.

7. Data Protection Roles

The parties acknowledge that their data protection roles depend upon the circumstances in which personal data is processed.

Where 7 Degrees Media Limited processes personal data concerning Parallel North customers, account holders, website users, prospective customers or other individuals for its own purposes, 7 Degrees Media Limited acts as Data Controller.

Where a Customer submits personal data relating to its own customers, prospects, employees, suppliers, contacts or other individuals and 7 Degrees Media Limited processes that information solely on the Customer's instructions to provide the Services, the Customer will normally be the Data Controller and 7 Degrees Media Limited will normally act as the Data Processor.

The Customer is responsible for determining the purposes and lawful basis for its processing of Customer Personal Data.

8. Customer Data Protection Responsibilities

Where you act as Data Controller, you are responsible for ensuring that you have a lawful basis, the information was obtained lawfully, appropriate privacy information was provided, personal data is accurate where necessary, your instructions are lawful, your use complies with applicable law, procedures exist for data subject rights, information is not retained longer than necessary, sensitive data is processed lawfully and appropriate security measures are used.

The technical ability to perform an action through Parallel North does not mean that the action is necessarily lawful in your particular circumstances.

9. Data Processing Agreement

Where 7 Degrees Media Limited acts as Data Processor, the applicable Parallel North Data Processing Agreement forms part of the agreement between the parties.

The Data Processing Agreement governs processing instructions, confidentiality, security, subprocessors, international transfers, data subject requests, personal data breaches, deletion and return of data, assistance, audit and compliance obligations.

Where there is a conflict concerning the processing of Customer Personal Data, the Data Processing Agreement takes precedence over these Terms to the extent of that conflict.

10. Parallel North Planner

Planner may process information from sources you choose to connect, which may include calendars, emails, documents, tasks, CRM records and other business systems.

You authorise Parallel North to access and process connected information to the extent required to provide the functionality you request.

Planner may use automated systems or artificial intelligence to:

• summarise information
• identify tasks
• prioritise work
• suggest schedules
• prepare daily plans
• identify relevant communications
• suggest actions
• draft content
• analyse documents

Planner output is provided to assist you.

You remain responsible for decisions, actions, communications and work undertaken based on Planner recommendations.

11. Artificial Intelligence

Some Parallel North features may use artificial intelligence, machine learning or automated processing.

AI features may include:

• drafting
• summarisation
• categorisation
• segmentation
• data extraction
• recommendations
• planning
• analysis
• content generation

AI-generated output may occasionally be inaccurate, incomplete, inappropriate or misleading.

You must review AI-generated content before relying upon it for important business, financial, legal, employment, medical or other significant decisions.

Unless expressly stated otherwise, Parallel North does not make decisions having legal or similarly significant effects on individuals solely using automated AI processing.

Where third-party AI providers are used, information may be transmitted to those providers only as necessary to provide the relevant feature and subject to appropriate contractual and data protection safeguards.

Where local or self-hosted AI processing is used, data may instead be processed within infrastructure operated or controlled by Parallel North.

Details of material subprocessors may be made available separately.

12. Integrations

Parallel North may integrate with third-party services such as:

• Microsoft
• Google
• social media networks
• email providers
• payment providers
• AI providers
• cloud storage providers
• analytics providers
• other business software

Your use of a third-party service remains subject to that provider's own terms and privacy policies.

We are not responsible for the availability, operation or actions of third-party services.

We may modify or discontinue an integration if a third party changes or withdraws its API, permissions, commercial terms or technical functionality.

13. Connected Accounts

When you connect an external account to Parallel North, you authorise us to access the information and functionality necessary to provide the integration.

You can normally revoke this access through Parallel North or through the relevant third-party service.

Revoking access may prevent associated Parallel North functionality from working.

14. Acceptable Use

You must not use Parallel North to:

• break the law
• send unlawful spam
• conduct phishing
• distribute malware
• facilitate fraud
• impersonate another person or organisation
• unlawfully scrape personal information
• infringe intellectual property rights
• harass or threaten people
• attempt unauthorised access to systems or accounts
• interfere with the security or operation of the Services
• circumvent usage limits or security controls
• reverse engineer the Services except where applicable law expressly permits it
• use the Services in a manner that materially damages our infrastructure or reputation
• transmit content that you do not have the legal right to process or distribute

We may suspend activity that reasonably appears to breach these requirements.

15. Security

We will use appropriate technical and organisational measures designed to protect Customer Data.

These may include, as appropriate:

• encrypted communications
• access controls
• authentication controls
• server and network security
• backups
• logging
• monitoring
• vulnerability management
• restricted administrative access

No internet-based service can guarantee absolute security.

You are responsible for appropriately configuring your users, permissions, connected accounts and devices.

16. Availability

We aim to provide a reliable service but do not guarantee uninterrupted availability unless a separate Service Level Agreement expressly states otherwise.

The Services may occasionally be unavailable because of:

• maintenance
• upgrades
• software defects
• infrastructure failure
• internet disruption
• third-party outages
• security incidents
• circumstances outside our reasonable control

Where practical, we will seek to minimise disruption.

17. Backups

We may maintain backups as part of our operational resilience arrangements.

Unless expressly agreed otherwise, Parallel North should not be treated as your sole archival or backup system.

You should retain appropriate independent copies of business-critical information where necessary.

18. Intellectual Property

Parallel North and its underlying software, designs, branding, interfaces, documentation and technology are owned by or licensed to us.

Except for the limited right to use the Services under these Terms, no intellectual property rights are transferred to you.

You may not copy, resell, reproduce or commercially exploit the Parallel North platform without our permission.

19. Customer Content

You retain ownership of content you create or upload.

You confirm that you have all necessary rights and permissions to use that content through Parallel North.

You remain responsible for your content and its legality.

20. Feedback

If you voluntarily provide suggestions or feedback about Parallel North, we may use that feedback to improve our products and services without an obligation to compensate you.

We will not treat your confidential Customer Data as product feedback.

21. Charges and Subscriptions

Charges are those displayed when you subscribe or agreed in an applicable quotation, proposal, order form or contract.

Unless stated otherwise:

• subscription charges are payable in advance
• prices exclude VAT where applicable
• subscriptions renew automatically for the applicable billing period until cancelled
• charges already incurred are non-refundable except where required by law or expressly agreed otherwise

We may change subscription pricing by giving reasonable notice.

Pricing changes will normally apply from a future renewal date.

22. Usage Limits

Subscriptions may include limits relating to matters such as:

• users
• contacts
• emails
• storage
• AI usage
• social accounts
• integrations
• API requests

Where you exceed your allowance, we may request that you upgrade, charge an agreed overage fee or restrict further usage until the allowance resets or your subscription changes.

23. Trials

We may offer free or discounted trials.

Trial functionality, limits and duration may differ from paid accounts.

We may end or modify a trial offer at any time, subject to any commitments already made to you.

24. Cancellation

You may cancel your subscription in accordance with the cancellation process available within your account or agreed with us.

Unless otherwise agreed, cancellation takes effect at the end of your current paid subscription period.

You remain responsible for charges incurred before cancellation becomes effective.

25. Suspension

We may suspend access where reasonably necessary because of:

• overdue payments
• a serious or repeated breach of these Terms
• security concerns
• suspected fraud
• unlawful use
• significant risk to other customers or our infrastructure
• excessive email complaints or abuse
• a legal or regulatory requirement

Where appropriate and reasonably practicable, we will provide notice and an opportunity to resolve the issue.

26. Termination

Either party may terminate the agreement where the other commits a material breach and fails to remedy that breach within a reasonable period after being notified.

We may terminate immediately where continued provision would be unlawful or create a serious security risk.

27. Data Following Termination

Following termination, you should export Customer Data you wish to retain.

We may provide a reasonable period during which data remains available for export.

After the applicable retention period, Customer Data may be deleted from active systems and subsequently from backups in accordance with our retention procedures.

We may retain information where required by law, for security purposes or for the establishment, exercise or defence of legal claims.

28. Confidentiality

Each party must protect confidential information received from the other and use it only for purposes connected with the Services.

Confidential information does not include information that:

• is publicly available through no breach of confidence
• was lawfully known before disclosure
• is lawfully received from another source
• is independently developed without using the confidential information

We may disclose information where required by law.

29. Warranties

We will provide the Services with reasonable care and skill.

Except as expressly stated in these Terms and to the maximum extent permitted by law, we do not guarantee that:

• every feature will always be available
• the Services will be completely error-free
• AI output will always be accurate
• scheduled messages or posts will always be delivered
• integrations will remain available indefinitely
• use of the Services will achieve a particular commercial result

Nothing in these Terms excludes rights that cannot legally be excluded.

30. Limitation of Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to the above and to the maximum extent permitted by law, Parallel North will not be liable for indirect or consequential loss or for loss of profits, revenue, anticipated savings, goodwill or business opportunity arising from use of the Services.

Subject to any separate written agreement, our aggregate liability arising from the Services during any twelve-month period will not exceed the fees paid or payable by you for the Services during the twelve months immediately preceding the event giving rise to the claim.

This section does not limit any liability that applicable law does not permit us to limit.

31. Indemnity

To the extent permitted by law, you will be responsible for losses, claims or reasonable costs incurred by Parallel North resulting from your unlawful use of the Services, your infringement of third-party rights or your material breach of these Terms.

32. Data Processing Agreement

Where Parallel North processes personal data on your behalf, our Data Processing Agreement ("DPA") forms part of the agreement between us.

If there is a conflict concerning the processing of personal data, the DPA takes precedence over these Terms to the extent of that conflict.

33. Subprocessors

We may use carefully selected third parties to provide elements of the Services.

Where those organisations process Customer Personal Data on our behalf, we will manage those relationships in accordance with applicable data protection law.

A current list of material subprocessors may be published or made available on request.

34. International Data Transfers

Where personal data is transferred outside the United Kingdom, we will use an appropriate lawful transfer mechanism where required.

This may include applicable adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved EU Standard Contractual Clauses or another legally permitted safeguard.

35. Changes to the Services

We continually develop Parallel North.

We may modify functionality, interfaces and technical architecture.

Where a change would materially reduce core paid functionality, we will seek to provide reasonable notice where practicable.

36. Changes to These Terms

We may update these Terms to reflect changes to the Services, our business, security requirements or applicable law.

Material changes will be communicated appropriately.

Continued use after updated Terms take effect constitutes acceptance where legally permitted.

37. Force Majeure

Neither party will be responsible for failure or delay caused by circumstances beyond its reasonable control, including internet failures, natural disasters, major infrastructure failures, war, civil disturbance, industrial disputes or widespread third-party service outages.

38. Assignment

You may not transfer your agreement with us without our prior written consent, which will not be unreasonably withheld.

We may transfer our rights and obligations as part of a business reorganisation, financing, merger, acquisition or sale of the Parallel North business, subject to applicable law.

39. No Partnership or Agency

These Terms do not create a partnership, employment relationship, joint venture or agency between you and Parallel North.

40. Severability

If part of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply.

41. Waiver

Failure to enforce a provision of these Terms does not waive the right to enforce it later.

42. Entire Agreement

These Terms, together with the applicable subscription or order, Privacy Policy, Data Processing Agreement and any expressly incorporated documents, form the agreement concerning your use of the Services.

43. Governing Law

These Terms and any dispute arising from them are governed by the laws of England and Wales.

The courts of England and Wales will have jurisdiction, subject to any mandatory legal rights that apply.

44. Refunds

Fees are generally non-refundable once the relevant paid service period has commenced except where required by law, expressly stated in the relevant plan or otherwise agreed by us in writing.

Nothing in this clause limits rights that cannot lawfully be excluded.

45. Suspension

We may suspend some or all access where reasonably necessary because of non-payment, material breach of these Terms, security concerns, suspected fraud, unlawful use, abuse of email infrastructure, risk to other customers, legal requirements or serious threats to our infrastructure.

Where appropriate and reasonably practicable, we will notify you and provide an opportunity to remedy the issue.

46. Termination

Either party may terminate the agreement if the other commits a material breach and fails to remedy that breach within a reasonable period after receiving notice.

We may terminate immediately where continued provision would be unlawful, serious fraudulent or malicious activity has occurred, there is a serious security threat or the breach cannot reasonably be remedied.

47. Data Export

Customers should export information they wish to retain before their account closes.

We may provide export functionality or reasonable assistance depending upon the relevant plan and circumstances. We do not guarantee indefinite access to Customer Data following termination.

48. Data Following Termination

After termination or expiry, Customer Data may remain available for a limited period, after which active data will be deleted or anonymised in accordance with our retention procedures. Copies may remain temporarily within secure backups.

Certain information may be retained where legally required, including suppression or security records where necessary. Our Data Processing Agreement may provide further details where we act as processor.

49. Confidentiality

Each party must protect confidential information received from the other. Confidential information may be used only for purposes associated with providing or receiving the Services.

This obligation does not apply to information that is lawfully public, was already lawfully known, is independently developed, is lawfully obtained from another source or must be disclosed by law.

50. Support

Support arrangements may depend on the applicable plan.

We will use reasonable efforts to investigate reported problems but do not guarantee that every issue will be resolved immediately or that every requested feature will be implemented.

51. No Guarantee of Business Results

Parallel North provides tools designed to assist business activity. We do not guarantee increased sales, improved marketing performance, successful campaigns, successful lead generation, particular productivity improvements, social media engagement, email open rates or financial outcomes.

Results depend upon many factors outside our control.

52. Warranties

We will provide the Services with reasonable care and skill.

Subject to applicable law, we do not warrant that the Services will be uninterrupted, all defects will be immediately corrected, all integrations will remain available, AI output will be accurate, every scheduled communication will be delivered or the Services will meet every individual business requirement.

Nothing in these Terms excludes warranties or obligations that cannot lawfully be excluded.

53. Limitation of Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or other liability that cannot lawfully be excluded.

Subject to the above, 7 Degrees Media Limited will not be liable for indirect or consequential losses arising from the Services or, to the maximum extent permitted by law, indirect or consequential loss of profits, revenue, anticipated savings, goodwill or business opportunity.

Subject to any separate written agreement, our aggregate liability arising out of or relating to the Services during any twelve-month period will not exceed the total fees paid or payable by the Customer for the affected Services during the twelve months immediately preceding the event giving rise to the claim.

54. Customer Responsibility and Indemnity

To the extent permitted by law, you are responsible for claims, losses and reasonable costs arising from your unlawful use of the Services, unlawful marketing activity, content, infringement of third-party rights, unlawful processing of personal data or material breach of these Terms.

Nothing in this clause requires you to indemnify us for losses caused by our own unlawful conduct, negligence or breach.

55. Subprocessors

7 Degrees Media Limited may appoint service providers to assist in delivering Parallel North.

Where those providers process Customer Personal Data on our behalf, they will be managed in accordance with applicable data protection requirements. Information about material subprocessors may be published separately or made available on request.

56. International Data Transfers

Where Customer Personal Data is subject to a restricted international transfer, appropriate safeguards will be used where required by law. These may include applicable UK adequacy regulations or contractual transfer mechanisms permitted by UK data protection law.

57. Changes to Parallel North

Parallel North is an evolving platform. We may add features, change interfaces, modify functionality, improve architecture, replace technical components or discontinue features.

Where reasonably practicable, we will give notice where a change materially reduces core paid functionality.

58. Changes to These Terms

We may amend these Terms to reflect changes in the Services, law, security requirements, our business or regulatory requirements.

The current version will be made available through Parallel North. Where a change is material, we will provide appropriate notice.

59. Force Majeure

Neither party will be liable for failure or delay caused by circumstances outside its reasonable control, including significant internet failures, utility outages, natural disasters, war, civil disturbance, industrial disputes, cyber incidents not reasonably preventable, third-party infrastructure failures or government action.

60. Assignment

You may not assign your agreement with us without our prior written consent, such consent not to be unreasonably withheld.

7 Degrees Media Limited may transfer its rights and obligations as part of a genuine business sale, reorganisation, merger, acquisition or transfer of the Parallel North business, subject to applicable law.

61. No Partnership or Agency

Nothing in these Terms creates a partnership, employment relationship, joint venture or agency relationship between you and 7 Degrees Media Limited.

62. Severability

If any provision is found invalid or unenforceable, the remaining provisions will continue in effect.

63. Waiver

Failure to enforce a provision on one occasion does not waive the right to enforce it later.

64. Entire Agreement

These Terms, together with the applicable subscription or order, our Privacy Policy, any applicable Data Processing Agreement and any additional expressly incorporated terms, form the agreement concerning your use of Parallel North.

65. Governing Law and Jurisdiction

These Terms and any dispute or claim arising from them are governed by the laws of England and Wales.

The courts of England and Wales will have jurisdiction, subject to any mandatory rights that apply.

66. Contact Details

Parallel North is a trading name of:

7 Degrees Media Limited
Company number: [COMPANY NUMBER]
Registered office: [REGISTERED OFFICE]
VAT number: [VAT NUMBER]

General enquiries: [EMAIL ADDRESS]

Privacy and data protection enquiries: [PRIVACY EMAIL]